Marketing Research
Consumer attitudes are changing: increasingly prudent, they are reconsidering the value of brands and rationalising their spending. They are also integrating new concerns (ethical, social, health, environment,etc.).
More than ever, our clients need strategic and tactical information about their markets and brands to define priority actions and build strong and innovative brands.
Ipsos Marketing helps clients to transform insights into their competitive advantage. Our teams of specialists offer innovative contractual models to better manage Market Research money. They distribute insights real-time within clients organizations by leveraging technology and workshops. They integrate knowledge by combining various sources of insights.
Ipsos Marketing offers global business solutions in four key specialised practices:
- Market Understanding and Measurement (MUM): understanding people, markets and brands to drive business growth
- Innovation and Forecasting (Ipsos InnoQuest): helping clients maximize the ROI of their innovation initiatives
- Healthcare (Ipsos Healthcare): understanding motivations, interactions and influences of the pharma stakeholders
- Qualitative (Ipsos UU): understanding people around the world and “bringing life to life”
