Ipsos Publications

The Happiness Equation

 

By John Hallward
July 4, 2011

A new book by Ipsos ASI’s John Hallward shares the findings of a unique Ipsos study about happiness among everyday Canadians, and relates this happiness to everything you can imagine (from health and sex, to body weight and alcohol, to debt and income, friends and community, charity and religion, and more). The characteristics of happiness are presented, along with some implications to become happier.

 

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 Political Communication in Britain

By Dominic Bring, Roger Mortimore and Simon Atkinson
April 2011

Political Communication in Britain discusses the nature and impact of the first ever British prime ministerial debates, voter attitudes towards politics in the aftermath of the parliamentary expenses scandal, the role of the internet in the campaign, and the issues as well as innovations in the various media platforms' representations of the contest.

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Ipsos Flair Italian Collection

Italia 2011, Le geometrie variabili di un Paese dai mille volti

1st Edition - March 2011

Ogni giorno Ipsos produce migliaia di informazioni, a partire da
indagini quantitative e qualitative; vengono presentate in rapporti
di ricerca e contengono raccomandazioni strategiche. Ma sono
anche il riflesso di una società e dei suoi valori…

Sempre più i nostri clienti hanno bisogno di comprendere il
comportamento dei loro clienti, che si tratti di volta in volta di
consumatori per il marketing, di cittadini elettori nella vita politica
e sociale, di spettatori e lettori per i media, e così via. Per queste
ragioni hanno bisogno di una visione della società che anticipi in
maniera non episodica le tendenze e che evidenzi le opportunità.

Ipsos Flair mira esattamente a questo: flair è l’intuito, l’attitudine a capire e interpretare prima del tempo. Il fiuto, capace di trovare la direzione giusta. Il principio di Ipsos Flair è quello di considerare i risultati come sintomi sociologici, per comprendere più a fondo gli effetti dei diversi contesti e le interazioni tra il pubblico e gli attori della società.

Download the 1st edition

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Ipsos Flair Collection

France 2011, A society of "extra-lucids"

French Edition translated in English

February 2011

Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and interpretation of the behaviors, attitudes and opinions of consumer-citizens.

 The stance Ipsos Flair takes in relation to French society and the changes taking place is one — cherished by psychologists and by Freud in particular — of “benevolent neutrality.”

Download the 6th edition

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Canuckology: From Dollars to Donuts

 

By Darrell Bricker and John Wright
September 2010

 

 In this book, Darrell Bricker and John Wright share the wealth of their thousands of polls, drawn from conversations with from people of every age, gender and economic standing from every Canadian province and territory. The book is filled with fun insights and peppered with fun factoids and quizzes.

Order this book on Harper Collins Canada

 

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From Prime Time to My Time

By Andrew Green
January 2010

With people now being increasingly in control of their own media environment, instead of measuring prime time, we should now be measuring ‘my time’.

Today, the growth in media options has meant that people can construct their own broadcast schedules using the internet, digital video recorders or other technologies.

Prime Time to My Time is the insightful new book in which Andrew Green, an experienced media research practitioner traces the history of audience measurement in each of the main media and outlines some of the key challenges facing it as the digital revolution takes hold. It examines the past and present of audience measurement and sets the scene for a radically different future.

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Why Loyalty Matters

By Timothy L. Keinigham, Lerzan Akosy with Luke Williams
2009

"Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind of world we live in. Businesses across the country are suffering in today’s rocky economic times, and Why Loyalty Matters offers a convincing call for revolutionary change in the way we view and conduct our professional and personal lives. Renowned loyalty expert Timothy Keiningham, Chief Strategy Officer and Executive Vice President for Ipsos Loyalty, and co-author Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide breakthrough insight into the role that loyalty can and should play in our lives, at home and at work. The book presents evidence that loyalty is the prescription to the emptiness we feel in our lives, and to the increasing fragmentation we see in our communities through countless failing businesses.

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